The Hobby Competition is a very good prospecting and advertisement tool. This is a personalized competition run by BITV for financial/insurance advisors.
In this activity, financial advisors can enroll 50 prospects. To enroll people in this competition, financial advisors can do a tie-up with companies and institutes. Participants who participate in the competition have to give their hobbies video to BITV.
BITV professionally edits that video and does advertisement of the financial advisor and the tied-up company in that video. This video gets published on BITV channel. Out of 50 videos, the top 3 videos that get the highest views become the winner. BITV sends the trophy of those 3 videos to the financial advisor, and he can do the prize-winning ceremony in his city.